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Updated: May 17, 2025
Still, if I come upon the jaunty and laconic suggestions of a certain well-known clothing-house, concerning the season's wear, I read them with a measure of satisfaction. The advertising expert " "This author calls him the adsmith." "Delightful! Ad is a loathly little word, but we must come to it. It's as legitimate as lunch.
LITERATURE AND LIFE Short Stories and Essays CONTENTS: Worries of a Winter Walk Summer Isles of Eden Wild Flowers of the Asphalt A Circus in the Suburbs A She Hamlet The Midnight Platoon The Beach at Rockaway Sawdust in the Arena At a Dime Museum American Literature in Exile The Horse Show The Problem of the Summer Aesthetic New York Fifty-odd Years Ago From New York into New England The Art of the Adsmith The Psychology of Plagiarism Puritanism in American Fiction The What and How in Art Politics in American Authors Storage "Floating down the River on the O-hi-o"
I never could see how; but if it is true, why shouldn't a sort of ultimate immunity come back to us from the very excess and invasion of the appeals now made to us, and destined to be made to us still more by the adsmith? Come, isn't there hope in that?" "I see a great opportunity for the wofsmith in some such dream," said my friend. "Why don't you turn it to account?"
A fine thrill could be made to go from the last new book through the whole community, so that people would not willingly rest till they had it. Yes, one can see an indefinite future for advertising in that way. The adsmith may be the supreme artist of the twentieth century. He may assemble in his grasp, and employ at will, all the arts and sciences."
But as I was saying, the adsmith seems to have caught the American business tone, as perfectly as any of our novelists have caught the American social tone." "Yes," said my friend, "and he seems to have prospered as richly by it. You know some of those chaps make fifteen or twenty thousand dollars by adsmithing. They have put their art quite on a level with fiction pecuniarily."
Still, if I come upon the jaunty and laconic suggestions of a certain well-known clothing-house, concerning the season's wear, I read them with a measure of satisfaction. The advertising expert " "This author calls him the adsmith." "Delightful! Ad is a loathly little word, but we must come to it. It's as legitimate as lunch.
"But in a wof," said my friend, instantly adopting it, "my author insinuates that the fashion of payment tempts you to verbosity, while in an ad the conditions oblige you to the greatest possible succinctness. In one case you are paid by the word; in the other you pay by the word. That is where the adsmith stands upon higher moral ground than the wofsmith."
But as I was saying, the adsmith seems to have caught the American business tone, as perfectly as any of our novelists have caught the American social tone." "Yes," said my friend, "and he seems to have prospered as richly by it. You know some of those chaps make fifteen or twenty thousand dollars by adsmithing. They have put their art quite on a level with fiction pecuniarily."
I never could see how; but if it is true, why shouldn't a sort of ultimate immunity come back to us from the very excess and invasion of the appeals now made to us, and destined to be made to us still more by the adsmith? Come, isn't there hope in that?" "I see a great opportunity for the wofsmith in some such dream," said my friend. "Why don't you turn it to account?"
"But in a wof," said my friend, instantly adopting it, "my author insinuates that the fashion of payment tempts you to verbosity, while in an ad the conditions oblige you to the greatest possible succinctness. In one case you are paid by the word; in the other you pay by the word. That is where the adsmith stands upon higher moral ground than the wofsmith."
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