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Updated: May 23, 2025
As my own experience in journalism covers barely fifteen years, the writer would not be bold enough to attempt to define a "story" further than to state that it is something in which an editor hopes his public will be interested at the time the paper or magazine appears upon the newsstands.
The day the magazine was on the newsstands Dan Dalzell bought a copy. Entering their quarters with it in his hand he opened it at the illustration and handed it to Dave. "You and Miss Stevens show up better than any one else, Dave," remarked Dan. "The photograph is a good piece of work," was Dave's only comment.
This, combined with the fact that True had the name for printing the truth, hit the reading public like an 8-inch howitzer. Hours after it appeared in subscribers' mailboxes and on the newsstands, radio and TV commentators and newspapers were giving it a big play. UFO's were back in business, to stay. True was in business too.
All the shops were decorated for the Christmas trade; the Christmas issues of the magazines were just out and brightened the newsstands with their glowing covers. This section of Brooklyn has a tone and atmosphere peculiarly French in some parts: one can quite imagine oneself in some smaller Parisian boulevard frequented by the petit bourgeois.
Your burning hot news "story" which The Saturday Evening Post turned down may have been rejected because the huge circulation of the Post necessitates that its "copy" go to press six or seven weeks before it appears upon the newsstands. You should have tried The Independent, which makes a specialty of getting hot stuff into circulation before it has time to cool.
He'd like to publish 'Every Other Week' on the sly; keep it out of the papers, and off the newsstands; he's a modest Boston petunia, and he shrinks from publicity; but I am not that kind of herb myself, and I want all the publicity we can get beg, borrow, or steal for this thing.
As a rule, it was delivered to the several newsstands, and at the railroad station, around eight o'clock. Then the "printer's devil," who was also the carrier, delivering copies to most of the town folks who subscribed in that fashion, would start out with a first bundle in his bag, taking his time about leaving the same at different doors.
Another difficulty we have to combat is the fact that our paper is not well known to men; it is not advertised anywhere, it is not displayed anywhere; they rarely see any one reading it; they cannot get it on the newsstands, and, in short, they cannot imagine who reads it. This is hard to combat.
He'd like to publish 'Every Other Week' on the sly; keep it out of the papers, and off the newsstands; he's a modest Boston petunia, and he shrinks from publicity; but I am not that kind of herb myself, and I want all the publicity we can get beg, borrow, or steal for this thing.
He'd like to publish 'Every Other Week' on the sly; keep it out of the papers, and off the newsstands; he's a modest Boston petunia, and he shrinks from publicity; but I am not that kind of herb myself, and I want all the publicity we can get beg, borrow, or steal for this thing.
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