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The first units sold cover the enormous fixed and sunk costs of authoring the software and the machine tools used in the manufacturing process. Thus, after having achieved breakeven, sales revenues translate immediately to gross profits. This bifurcation the huge fixed costs versus the negligible marginal costs vitiates the rule: "set price at marginal cost". At which marginal cost?
"Oh!" says I. "Authoring? Well, there's no law against it, and ink is cheap. Go to it, Eggy! Top floor, first door to your left." And that seems to be the finish of the Ham incident. All was peaceful in the light shaft, no squeaky high C's, no tump-tump-tump on the piano: just the faint tinkle of a typewriter bell now and then to remind us that Eggy was still there.
Salisbury always has seven lawyers and nineteen advertising men and a dentist and a poet and an explorer at her affairs. Are you the poet or the explorer?" "I'm the dentist. I think You don't happen to have done any authoring, do you?" "Well, nothing except an epic poyem on Jonah and the Whale, which I wrote at the age of seven.
Their authorship was claimed by most of the grown-up people who were alive at the time, and every claimant had one plausible argument in his favor, at least to wit, he could have done the authoring; he was competent. Have the Works been claimed by a dozen? They haven't. There was good reason.
The narcissist is preoccupied with ideal love, the construction of brilliant, revolutionary scientific theories, the composition or authoring or painting of the greatest work of art, the founding of a new school of thought, the attainment of fabulous wealth, the reshaping of a nation or a conglomerate, and so on. The narcissist never sets realistic goals to himself.
This can be somewhat understood if we were to consider this article, for instance. It is composed on a word processor. Admittedly, it is a partial parallel, at best: the computer and word processing software are passive elements. It is my brain that does the authoring. And so, the mystery remains: how can I own the article but not my brain?
Glenn Murell. He was fairly tall, with light gray hair, prematurely so, I thought, and a pleasant, noncommittal face. I'd have pegged him for a businessman. Well, I suppose authoring is a business, if that was his business. He shook hands with us, and said: "Aren't you rather young to be a newsman?" I started to burn on that.
Their authorship was claimed by most of the grown-up people who were alive at the time, and every claimant had one plausible argument in his favor, at least: to wit, he could have done the authoring; he was competent. Have the Works been claimed by a dozen? They haven't. There was good reason.
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