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The walls therefore were covered with Republican slogans. Added to which the uniform contributed greatly to give them a very strange aspect.
Finding that he is trustworthy, the multitude milling hither and thither may turn in towards him. He will then be expected to set forth a plan of campaign. But he will not find that plan in the slogans which convey the feelings of the mass. It will not even always be indicated by them.
These two factors, of innate mental inertia and force of repetition, are well manifested by the present tactics of advertising. The manufacturer of any product well knows that constant repetition and the dangling of his product before the eyes of the public will lead to a widespread acceptance of the advertising slogans propounded for his article.
Forgetting and ignoring the old slogans and shibboleths, he appealed to the hearts and consciences of the people of the state. His homely illustrations evoked expressions of delight, until it seemed as if this newcomer in the politics of our state had a better knowledge of the psychology of the ordinary crowd than the old stagers who had spent their lives in politics.
While the worker was unorganized, unconscious of what his interests demanded, deluded by slogans and rallying-cries which really meant nothing to him, the propertied class was alert in its own interests. It proceeded to intrench itself in political as well as in financial power.
For national unity is, in a very real and a very deep sense, the fundamental safeguard of all democracy. Doctrines that set group against group, faith against faith, race against race, class against class, fanning the fires of hatred in men too despondent, too desperate to think for themselves, were used as rabble-rousing slogans on which dictators could ride to power.
One mere boy in his company was wont to enter a fray with a leg perched flippantly about the horn of his saddle, a cigarette hanging from his lips, which emitted smoke and original slogans of clever invention. Buckley would have given a year's pay to attain that devil- may-care method. Once the debonair youth said to him: "Buck, you go into a scrap like it was a funeral.
Colonel VanDeusen was a man who would never have made Private First Class in an army that operated on a strict merit system. His thinking was muddy, and his conversation betrayed it. All he felt comfortable in talking about was just exactly what he had been taught. Slogans, banalities, and bromides. He knew his catechism, and he knew it was safe. "What I mean is, we got nothing to worry about.
Their towns are bedaubed with chromatic eye-sores and made hideous with flashing lights; their countryside is polluted; their newspapers and magazines become mere advertising sheets; idiotic slogans and apothegms are invented to enchant them; in some cities they are actually taxed to advertise the local makers of wooden nutmegs.
They gave out the slogans of the old social order "Property, Family, Religion, Order" as the passwords for their army, and cried out to the counter-revolutionary crusaders: "In this sign thou wilt conquer!"
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