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Updated: June 1, 2025
The distracting effect of Hearst's inconsistencies is intensified by his factiousness. He is more and less than a radical. He is in temper a revolutionist. The disgust and distrust which he excites is the issue of a wholesome political and social instinct, for the political instincts of the American people are often much sounder than their ideas.
But recently I have experimented with mental healing enough to satisfy myself that the subconscious mind which controls our physical functions can be powerfully influenced by the will. I told the story of some of these experiments in Hearst's Magazine for April, 1914.
Matanzas was a pretty city but the people were awful, the hotel was Spanish and the proprietor insolent, though I was spending more of Willie Hearst's money than all of the officers spend in a week, the Consul could not talk English or Spanish, he said he hadn't come there "to go to school to no Spaniard" and he gloried in the fact he had been there three years without knowing a word of the language.
Hearst's unflagging interest in high society caters to people who never hope to be in high society, and yet manage to derive some enhancement out of the vague feeling that they are part of the life that they read about. In the great cities "the printed diary of the home town" tends to be the printed diary of a smart set.
The paper, therefore, which goes into the homes of the fairly prosperous is by and large the one which offers most to the advertiser. It may also go into the homes of the poor, but except for certain lines of goods, an analytical advertising agent does not rate that circulation as a great asset, unless, as seems to be the case with certain of Mr. Hearst's properties, the circulation is enormous.
Hearst's strength consisted in the fact that he had for years stood for a particular group of ideas and a particular attitude of mind towards the problems of state and national politics, while Mr.
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