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Personally, but very privately, he edited the News-Record's "fashionable intelligence" columns on Sunday and made them an exhibit of his own sycophancy and snobbishness which excited the amused disgust of all who were in the secret. Malcolm liked Howard, admired him, in a way envied his fearlessness, his earnestness for principles.
There, in a few eloquent sentences he arraigned these professed reformers who were growing rich through the boss-system, who were trafficking with the bosses and were now engaged in wrecking the hopes of honesty and decency. On that day the News-Record's circulation went up thirty thousand. The town rang with its "exposure" and the attention of the whole country was arrested.
He was the most skillful of the News-Record's many good writers of headlines, a master of that, for the newspaper, art of arts condensed and interesting statement, alluring the glancing reader to read on. Also he had an eye for effects with type. "You make every page a picture," Howard said to him.
He shrugged his shoulders, smiled, drew himself up, returned to his desk and was soon absorbed in his work. The next morning the News-Record's double-leaded "leader" on the Coal Trust was a discharge of heavy artillery. But it was artillery in retreat. And in the succeeding days, the retreat continued not precipitate but orderly, masterly.
Only a few of the "triumphant classes" saw the real value and benefit of the News-Record's frank attacks upon greed and hypocrisy, saw that these attacks were not dangerous or demagogical because they were just and were combined with a careful avoidance of encouragement to the lazy, the envious, the incompetent and the ignorant.
The theory of the News-Record staff was that their journal was too "respectable," too intelligent, to be widely read; that the "yellow journals" grovelled, "appealed to the mob," drew their vast crowds by the methods of the fakir and the freak. They professed pride in the News-Record's smaller circulation as proof of its freedom from vulgarity and debasement.
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