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Updated: June 27, 2025
Leipzig, 1914. Vorwort, S. VIII. Thirdly, one of the main divisions of the book is devoted to applied psychology, the presentation here being essentially an abstract of the author's previous publications in the field of his acknowledged preeminence, psychotechnics.
The task of psychotechnics is accordingly to determine by exact psychological experiments how this mental effect, the satisfaction of economic desires, can be secured in the quickest, in the easiest, in the safest, in the most enduring, and in the most satisfactory way.
The inquiry into the possible psychological contributions to the question of reinforced achievement must not be deterred by the superficial objection that in one or another industrial concern a dismissal of wage-earners might at first result. Psychotechnics does not stand in the service of a party, but exclusively in the service of civilization.
Economic psychotechnics may serve certain ends of commerce and industry, but whether these ends are the best ones is not a care with which the psychologist has to be burdened. For instance, the end may be the selection of the most efficient laborers for particular industries. The psychologist may develop methods in his laboratory by which this purpose can be fulfilled.
It is a question for special economic psychotechnics to investigate how the suggestive strength of a form can be reinforced or weakened by various secondary influences. What influence, for example, belongs to the electric sign advertisements in which the sudden change from light to darkness produces strong psychophysical effects, and what value belongs to moving parts in the picture?
We must not forget, however, that the process of buying deserves the same psychological interest as that of selling. If psychotechnics is to be put into the service of a valuable economic task, the goal cannot possibly be to devise schemes by which the customer may easily be trapped.
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