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Updated: June 21, 2025
*Divisions of the Circulation.*—Man, in common with all warm-blooded animals, has a double circulation, a fact which explains the double structure of his heart. The two divisions are known as the pulmonary and the systemic circulations.
The wind sows the seed; the sun evaporates the sea; the wind blows the vapor to the field; the ice, on the other side of the planet, condenses rain on this; the rain feeds the plant; the plant feeds the animal; and thus the endless circulations of the divine charity nourish man. The useful arts are reproductions or new combinations by the wit of man, of the same natural benefactors.
No wonder that the magazines with the large circulations prefer the face of a pretty girl to any other trade mark, a face, pretty enough to be alluring, but innocent enough to be acceptable. For the "psychic level" on which the stimulus acts determines whether the public is to be potentially a large or a small one.
The Franco-German War, the Athanasian Creed, the Ritualistic prosecutions, the case for Home Rule, and the misdeeds of the Sultan have in turn produced from his pen pamphlets which have rushed into huge circulations and swollen to the dimensions of solid treatises. Canon MacColl is genuinely and ex animo an ecclesiastic; but he is a politician as well.
We must also rule out any plan which would materially impair the value of the United States 2 per cent bonds now pledged to secure circulations, the issue of which was made under conditions peculiarly creditable to the Treasury. I do not press any especial plan. Various plans have recently been proposed by expert committees of bankers.
Henry Madathanas, writing in 1622, says: "Then I understood that their purgations, sublimations, cementations, distillations, rectifications, circulations, putrefactions, conjunctions, calcinations, incinerations, mortifications, revivifications, as also their tripods, athanors, reverberatory alembics, excrements of horses, ashes, sand, stills, pelican-viols, retorts, fixations, etc., are mere plausible impostures and frauds."
These two circulations move in opposite directions; like two wheels, when one communicates its motion to the other by the contact of their circumferences. In the middle latitudes the lower current of the principal circulation lies upon the upper current of the secondary circulation, and both move together toward the equator.
Howard noted on the chart nineteen cities and large towns near New York in each of which the daily circulation of the News-Record was equal to that of any paper published there and far exceeded the combined circulations of all the home dailies on Sunday.
Obviously, there is and must be ceaseless, incisive and merciless competition in securing and holding circulations, as well as in the outward statements made of individual circulations to those who purchase advertising space.
The same structure occurs in the livers of fish, whence we see in those animals two circulations independent of the power of the heart viz., that beginning at the termination of the veins of the gills and branching through the muscles, and that which passes through the liver; both which are carried on by the action of those respective arteries and veins."
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