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B., J., and R.'s KATAKAIRION SHIRT, and their Katakairion Shirt alone, is acknowledged to unite these qualities. Six Shirts for 39s. 9d. The Katakairion Shirt is specially recommended to Officers going to India and elsewhere, while it is at the same time eminently adapted for the Home Consumption. "I think I would have considered it a little more, before I committed myself," said Jones.

He knew well what Poppins had meant by making the world richer. If a man invent a Katakairion shirt, he does make the world richer; if it be a good one, he makes it much richer. But the man who simply says that he has done so adds nothing to the world's wealth. His answer had been that it was his work to sell the shirts, and that of the purchaser to buy them. Let each look to his own work.

BROWN, JONES, AND ROBINSON have sincere pleasure in presenting to the Fashionable World their new KATAKAIRION SHIRT, in which they have thoroughly overcome the difficulties, hitherto found to be insurmountable, of adjusting the bodies of the Nobility and Gentry to an article which shall be at the same time elegant, comfortable, lasting, and cheap.

"Katakairion means 'fitting," said Robinson; "and the purchaser has only to take care that the shirt he buys does fit, and then it is Katakairion." "But we didn't invent them." "We invented the price and the name, and that's as much as anybody does. But that is not all. It's a well-understood maxim in trade, that a man may advertise whatever he chooses.

He would quote especially those Katakairion shirts which were obtained from Hodges, and of which the sale at 39s. 6d. the half-dozen had by dint of a wide circulation of notices become considerable. "If that isn't swindling, I don't know what is," said Jones. "Do you know what Katakairion means?" said Robinson. "No; I don't," said Jones. "And I don't want to know."

The notice as to the Katakairion shirt was printed on that day, as originally drawn out by Robinson, and very widely circulated on the two or three following mornings. A brisk demand ensued, and it was found that Hodges, the wholesale manufacturer, of King Street, was able to supply the firm with an article which, when sold at 39s. 6d., left a comfortable profit.