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Updated: May 14, 2025
My author is no more the friend of honesty in adsmithing than he is of propriety, He deprecates jocosity in apothecaries and undertakers, not only as bad taste, but as bad business; and he is as severe as any one could be upon ads that seize the attention by disgusting or shocking the reader.
"Before that time, perhaps," my friend suggested, "adsmithing will have become so fine and potent an art that advertising will be reduced in bulk, while keeping all its energy and even increasing its effectiveness."
Most of the adsmithing is now employed in persuading people that such things are useful, beautiful, and pure. But in any civilization they shall not even be suffered to be made, much less foisted upon the community by adsmiths." "I see what you mean," said my friend; and he sighed gently. "I had much better let you write about spring."
Most of the adsmithing is now employed in persuading people that such things are useful, beautiful, and pure. But in any civilization they shall not even be suffered to be made, much less foisted upon the community by adsmiths." "I see what you mean," said my friend; and he sighed gently. "I had much better let you write about spring."
My author is no more the friend of honesty in adsmithing than he is of propriety, He deprecates jocosity in apothecaries and undertakers, not only as bad taste, but as bad business; and he is as severe as any one could be upon ads that seize the attention by disgusting or shocking the reader.
But as I was saying, the adsmith seems to have caught the American business tone, as perfectly as any of our novelists have caught the American social tone." "Yes," said my friend, "and he seems to have prospered as richly by it. You know some of those chaps make fifteen or twenty thousand dollars by adsmithing. They have put their art quite on a level with fiction pecuniarily."
But as I was saying, the adsmith seems to have caught the American business tone, as perfectly as any of our novelists have caught the American social tone." "Yes," said my friend, "and he seems to have prospered as richly by it. You know some of those chaps make fifteen or twenty thousand dollars by adsmithing. They have put their art quite on a level with fiction pecuniarily."
"Before that time, perhaps," my friend suggested, "adsmithing will have become so fine and potent an art that advertising will be reduced in bulk, while keeping all its energy and even increasing its effectiveness."
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