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In later years, after Amorbach's death, the marked advance in the output of the firm as regards type and paper and title-pages and designs may be attributed to Froben, who was man of business enough to realize the importance of getting good men to serve him Erasmus to edit books, Gerbell and Oecolampadius to correct the proofs, Graf and Holbein to provide the ornaments.

Amorbach's partner, John Froben, 1460-1527, was a man after his own heart: open and easy to deal with, but of dogged determination and with great capacity for work. He was not a scholar.

Amorbach's sons, Bruno, Basil, and Boniface, were just growing up to take their father's place, when he died on Christmas Day, 1513. The eldest, Bruno, was born in 1485, and easily paired off with Basil, who was a few years younger. They went to school together at Schlettstadt, under Crato Hofman, in 1497.

It was well worth while, even for a scholar who was eager to go on learning, and was inclined to grudge time given to business: for with Jerome beginning and all the scholars whom we mentioned coming in and out, Amorbach's house in Klein-Basel became an 'Academy' which could bear comparison with Aldus' at Venice.

Reuchlin helped with the Hebrew and Greek, and spent two months in Amorbach's house in the summer of 1510 to bring matters forward.