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Updated: July 11, 2025
This question is going to be answered first by men who know what iron machines really are, and what they are really for, and how they work who know what people-machines really are, and what they are really for, and how they work. They will base all that they do upon certain resemblances and certain differences between people and machines.
Who are these men? How do they do it? They are the Machine-Trainers. The men who understand people-machines, who understand iron machines, and who understand how to make people-machines and iron machines run softly together. There was a time once in the old simple individual days when drygoods stores could be human. They expressed, in a quiet, easy way, the souls of the people who owned them.
But they have merely taken us by surprise. It is their first and their last chance. The men about us are seeing what to do. We are to get control of the elephants, first, by getting control of ourselves. We are beginning to organize our people-machines as if they were made of people; so that the people in them can keep on being people, and being better ones.
And as our people-machines begin to become machines that really work, our iron machines will no longer be feared. They will reach over and help. As we look about us we shall see our iron machines at last, about all the world, all joining in, all hard at work for us, a million, million machines a day making the crowd beautiful.
I have tried to deal with how it is going to be possible for a man to break through to being beautiful, past millionaires and past iron-machines. I would like now to deal with the people-machines or crowds, and how perhaps to break past them and be beautiful in behalf of them, in spite of them. The problem seems to be something like this.
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