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Updated: May 20, 2025
Britling's mind, though a whole-page advertisement in the Daily News, in enormous type and of mysterious origin, implored Great Britain not to play into the hands of Russia, Russia the Terrible, that bugbear of the sentimental Radicals. The news was wide and sweeping, and rather inaccurate. The Germans were said to be in Belgium and Holland, and they had seized English ships in the Kiel Canal.
I am inclined to believe that the ascent of the curve of the memory-value from the full-page to the fourth-page or eighth-page would have been still more continuous, if the whole-page advertisements had not naturally been such as are best known to the American reader. The whole-page announcement, therefore, had a certain natural advantage.
The paper contained a whole-page advertisement of Hugo's great annual sale, and also a special half-page advertisement headed 'Hugo's Apology and Promise' a message to the public asking pardon of the public for the confusion, inconvenience, and disappointments of the previous day, hinting that the mystery of the affair would probably be elucidated in a criminal court, and stating that a prodigious number of silvered fox-stoles would positively be available from nine o'clock that morning at a price even lower than the figure named in the original announcement.
Further indiscretions of description are not necessary to show that eighteen and nine is the lowest price at which a reasonable creature could hope to obtain the 'Incroyable' corset. But Hugo's price was twelve and eleven. And the whole-page advertisements were a solid blazing mass of such jewels.
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