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In the semi-weekly edition of Aftonbladet, which is considered the best advertising medium in Sweden on account of its large circulation and superior class of readers, display ads. in preferred places cost about twenty-eight cents a line. The subscription price corresponds.
It was represented in literature by such men as Sturzen-Becker, Wetterbergh, and Strandberg, writing under the names of Orvar Odd, Uncle Adam, and Talis-Qualis; Blanche, who wrote stirring novels in the style of Eugene Sue; Hjerta, and the staff of the then newly founded Aftonbladet, who were revolutionizing the press.
The former paper has the largest circulation in the city of Stockholm, its ordinary edition reaching about one hundred thousand copies, but Aftonbladet exceeds it in the country. Mr. Jeurling has the reputation of being the ablest publisher in Sweden, and is a better business man than the editor.
Aftonbladet, a liberal evening paper, to which I have already alluded, has the greatest circulation in Sweden, the daily edition varying from one hundred and fifty thousand to one hundred and sixty thousand copies, and it is one of the most influential forces in the kingdom. The editor, Harald Sohlman, is regarded is an able writer and shrewd business man.
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