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Josiah Wedgwood had a natural bent for the pure line and classic subjects, but he was, also, possessed with the keen businessman's intuition as to what his particular market demanded. So he sat about copying the line and decorations of the antique Greek vases.
So, likewise, a businessman's sphere of Christian action is carried out in the decisions and work of his business, but also he may believe that in and through these same decisions and work God seeks to accomplish His purpose. So the principle of incarnation means that God is both served and met at the points of decision and responsibility of our daily lives.
For a generation or two, perhaps to the scriptural third and fourth generation, it is possible that a diluted rapacity and cunning may continue to mark the businessman's well-born descendants; but these are not serviceable traits for the conservation and advancement of the community's cultural heritage.
It is, in fact, the most ordinary and ubiquitous of all expedients in business enterprise that has to do with supplying the market, being always present in the businessman's necessary calculations; being not only a usual and convenient recourse but quite indispensable as an habitual measure of business sagacity.
A businessman's concern is with business; he leaves abstractions to visionaries. Our plants will be closed down, because until the Grass is stopped they can make us no profit. Let some idealistic industrialist take care of civilization." "Albert, you know very well no business of any size can operate today without your active support.
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