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Attention-value and time-value are subjectively equivalent. Words which weigh with us give us pause, and we reckon in the time of the pause to make up for a deficiency in the time required to read or utter the syllables. And so time-rhythm enters as still another factor in the complex rhythm of verse. The importance of this rhythm differs, however, with the different kinds of verse.
We have a number of careful experimental investigations referring to the memory-value, the attention-value, the suggestion-value, and other mental effects of the printed business advertisements. Of course this group of experimental investigations at once suggests an objection which we cannot ignore.
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