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Updated: May 18, 2025
The physiologists speak of this phenomenon under the heading of the Weber-Fechner law, after the two physiologists who gave it prominence. James pokes a good deal of fun at the "law," which is expressed mathematically.
If you put your hand in warm water it feels warm only for a short time, and you must add still warmer water to renew the stimulus. Or else you must withdraw your hand. The law, which is called the Weber-Fechner Law, applies to all of our desires as well as to our sensations. To appreciate a thing you must lose it; to reach a desire's gratification is to build up new desires.
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