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Updated: May 5, 2025
Amazon.com's press release of June 8, 1998, gives some information about its Associates Program: "The Amazon.com Associates Program allows web-site owners to easily participate in hassle-free electronic commerce by recommending books on their site and referring visitors to Amazon.com. In return, participants earn referral fees of up to 15 percent of the sales they generate.
If he requests it, he will receive an e-mail announcing a new book by an author he likes or on a subject he is particularly interested in. He can also choose from 44 subjects, and he will be sent a monthly e-mail reviewing books Amazon.com's editors consider particularly interesting. Few who have braved the wilds of the Web have achieved Amazon.com-style success."
The maverick Andrew Lo, a professor of finance at the Sloan School of Management at MIT, summed up the lure of technical analysis in lyric terms in an interview he gave to Traders.com's "Technical Analysis of Stocks and Commodities", quoted by Arthur Hill in Stockcharts.com: "The more creativity you bring to the investment process, the more rewarding it will be.
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