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Updated: May 22, 2025
The French Minister of the Interior got wind of the system, and orders were telegraphed throughout France to destroy these posters. Bouillon Kub, therefore, is no longer advertised in France. A wounded French soldier described his experiences under fire during the Alsace campaign. He said in part: "There!
Just prior to the declaration of war, cable dispatches from Paris told of a remarkable series of posters dotting the countryside of France. These posters, innocently advertising "Bouillon Kub," a German soup preparation, were so cleverly printed by the German concern advertising the soup, that they would act as signals to German army officers leading their troops through France.
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