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Whose workes surely in respecte of his singuler eloquence and brave composition of apt words and sentences, let the learned examine and make tryall thereof through all the partes of Rethoricke, in fitte phrases, in pithy sentences, in gallant tropes, in flowing speech, in plaine sence.
It is because poetry is thus so beautiful, he says, that "the Poets were also from the beginning the best persuaders, and their eloquence the first Rethoricke of the world." Rhetoric to Puttenham is beauty of speech: and because poetry is more beautiful than prose, as being in this sense more rhetorical, it is better able to persuade.
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