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Updated: May 14, 2025
If these calculated values are added and the sum divided by the number of participants, that is, 30, and this finally by the number of the advertisements shown, that is, 60, we obtain the average memory-value of a single advertisement. The results showed that this was 0.44. But our real interest referred to the distribution for the advertisements of different size.
If Scott's experiments concerning the size and these experiments of mine concerning the repetition are right, the memory-value of the advertisements for economic purposes is dependent upon complicated conditions.
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