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Updated: May 22, 2025
The American Crystal Company wants to sell its sugar in small packages, powdered, grained, cubed, hexagoned. We want package forms, labels, posters ads, and so on for that. It's a question of how much novelty, simplicity and force we can put in the smallest possible space. Now I depend upon my art director to tell me something about these things. I don't expect him to do everything.
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