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The new and stupendous force in modern life from now on is to be the skilled consumer the organization of the consumer-group to coöperate with skilled capital and skilled labor, to make it impossible as it is now, for unskilled capital, capital which has not the skill to win the public, or to win its own labor, and for unskilled labor, labor which cannot earn its money and takes it whether it earns it or not, to compel the consumer by force and by holdups to buy goods they do not want at prices they are not worth from men with whom they do not want to deal.
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