ad-writing

Updated: June 25, 2025

A number, perhaps the majority, of things recently had started with him; but they had been amplified by Summerfield, worked over by the ad-writing department, revised by the advertisers themselves, and so on and so forth, until notable changes had been effected and success achieved. There was no doubt that Eugene was directly responsible for a share of this.

Theodore Dreiser - The "Genius"