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Athens had 80,000 free citizens and 400,000 bondmen. As these slaves were liable to run away, their owners branded them. Sometimes a circle was burned into the palm, or a cross upon the forehead; and often the owner's name was tattooed upon the slave's shoulder. One of the gifts of antiquity to our modern life is the use of the trademark.
When the "n" is not in the surname, at least the Christian contains the indispensable letter, as John Murray, Elkin Matthew. Even when it can find refuge nowhere else the "n" creeps into the "and" of the firm or into the "Sons." The very Clarendon Press has the trademark. Who is the stock publisher of the eighteenth century? Tonson! Who were the first publishers of Shakespeare? Condell & Heminge.
The texture of the glaze used, or the nature of the pottery itself, the small remnant of decoration on them, or the trademark on the broken base of a vase, all were valuable links in the chain of history which is unfolding itself to the eager eyes of Egyptian exploration schools. When Michael at last appeared, Freddy looked up from his bacon and eggs. "I say, Margaret comes to-night."
Queer that none of the boys have ever thought of hunting in this quarter for that old she-wolf Sallie, and her brood." "Then you think she did it, do you?" asked Bob. "Sure she did. You can see for yourself where her jaws closed on the throat of the poor yearling. Everybody knows her trademark. That sly beast has been the bane of the cattle ranches around here for several years.
The union label has in more recent years achieved importance as a weapon in union warfare. This is a mark or device denoting a union-made article. It might be termed a sort of labor union trademark. Union men are admonished to favor the goods so marked, but it was not until national organizations were highly perfected that the label could become of much practical value.
There was a bright yellow label halfway around it that bore the classic slogan, "One touch of Curline makes the whole world kink." Sahwah began to giggle hysterically. At any other time we would all have laughed heartily over that ridiculous trademark, but just now we were too much concerned with the loss of our things to feel like laughing.
There'd be a good horse for you, dad." "One, maybe." Tom spat into the dust and, impelled by Al's example, drew his own cigarette papers from his shirt pocket. "I'm thinkin' of breakin' all we've got time for this summer. Darn this here makin' one horse your trademark!"
The business card may be the same as the personal card, simply a bit of pasteboard bearing the name and perhaps the address, or it may be larger than the ordinary personal card and bear the name of the firm for which the salesman is working, and in addition, if it is a very simple design, the trademark of the firm.
Yes, a man can keep his trademark current in such a country, but he can't sit around and do it; he has got to be on deck and attending to business right along. When the king traveled for change of air, or made a progress, or visited a distant noble whom he wished to bankrupt with the cost of his keep, part of the administration moved with him. It was a fashion of the time.
No advertisement on earth is as potent as a grateful customer. "I will tell you another reason why I don't advertise," he continued. "In these days when everyone keeps his trademark before the public, as you call it, not to advertise is the most original and startling thing one can do to attract attention. It was the fact that I do NOT advertise that drew you here.
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