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"No, I'm doing something to that portion of me just now. But hang onto the yard, Gusterson." "Aye-aye, Cap'n," he assured her. Then, turning back to Fay, "So you've taken the Dr. Coué repeating out of the tickler?" "Oh, no. Just balanced it off with depressin. The subliminals are still a prime sales-point. All the tickler features are cumulative, Gussy.
"I did it as a surprise for Gusterson," she explained to Fay. "He says he likes me this way. The green glop's supposed to be smudgeproof." Gusterson did not comment. His face had a rapt expression. "I'll tell you why your tickler's so popular, Fay," he said softly. "It's not because it backstops the memory or because it boosts the ego with subliminals.
Magnetizing a wire with a job pattern is the easiest thing going. And you'd be astonished what the subliminals do for employee morale. It's this way, Gussy: most people are too improvident and unimaginative to see in advance the advantages of ticklers. They buy one because the company strongly suggests it and payment is on easy installments withheld from salary.
We gentled the cootch and qualified the subliminals you know, 'Day by day in every way I'm getting sharper and more serene' but a stabilizing influence was still needed, so after a top-level conference we decided to combine Tickler with Moodmaster." "My God," Gusterson interjected, "do they have a machine now that does that?" "Of course. They've been using them on ex-mental patients for years."
We may ask ourselves, therefore, if the problem which I set to the horse, without knowing the terms of it, is not communicated to my subliminal, which is ignorant of it, by that of the horse, who has read it. It is practically certain that this is possible between human subliminals. Is it I who see the solution and transmit it to the horse, who only repeats it to me?
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