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They talked to the secretary of the Zenith Foundry Company about an interesting artistic project a cast-iron fence for Linden Lane Cemetery. They drove on to the Zeeco Motor Company and interviewed the sales-manager, Noel Ryland, about a discount on a Zeeco car for Thompson.
This great new truth the makers of the Zeeco Car have considered as much as price and style. It's fleet as the antelope, smooth as the glide of a swallow, yet powerful as the charge of a bull-elephant. Class breathes in every line. Listen, brother!
Have I got to sell you the idea of Style? Anyway that's the kind of stuff I'd like to do for the Zeeco. But I simply can't. So I decided to stick to the straight poetic, and I took a shot at a highbrow ad for the Zeeco.
This advance in civilization could be carried too far, Babbitt perceived. Noel Ryland, sales-manager of the Zeeco, was a frivolous graduate of Princeton, while Babbitt was a sound and standard ware from that great department-store, the State University.
But to-night, in the gin-evolved confidence, he admitted them to the arcanum: "I've got a literary problem that's worrying me to death. I'm doing a series of ads for the Zeeco Car and I want to make each of 'em a real little gem reg'lar stylistic stuff. I'm all for this theory that perfection is the stunt, or nothing at all, and these are as tough things as I ever tackled.
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