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Efforts to obtain a Grizzly by purchase and "fake" a story of his capture had proved fruitless for the sufficient reason that no captive Grizzly of the true California type could be found, and the enterprising journal was constrained to resort to the prosaic expedient of laying a foundation of fact and veritable achievement for its self-advertising.
"We want him to be," declared Clarke. "We glory in your defiance. Let your scientific men come with their bands of steel, their bolts and bars, their telephones, and their electric traps. We defy every material test." "You are fools madmen," hotly answered Serviss. "You would sacrifice this girl to a brazen scheme of self-advertising?" Clarke was contemptuous. "That is your point of view.
The whole public have had to pay appalling penalties in the past because an impulsive handful of the population is of opinion that self-advertising, harum-scarum politicians, in and out of office, are the geniuses who make and keep prosperity. This uncontrolled, emotional trend of thought comes in cycles and is unerringly followed by bitter disillusionment.
The speech of the Racquette County Judge was the usual thing at public hearings. The chairman had expected that one or two self-advertising reformers of the opposition would come before the committee with time-honoured, stock diatribes against the rapacity and greed of railroads in general and this one in particular.
Sam knew that a woman of the self-advertising, club-organizing class will always say that to a reporter at the time she gives him her card so that he can spell her name correctly; but Sam recognized that this young woman meant it. Besides, what was there that he could write about her?
These facts, taken in connection with the pride and arrogance of the young scion of the house of Strathland and Zeal, generated the suspicion that he had allied himself with the Liberal party for two reasons only: its weakness in first-class men, and his passion for self-advertising.
Those who regard him as a mere self-advertising egotist may be surprised to hear that there is perhaps no man of whose private life less could be positively said by an outsider. Even those who know him can make little but a conjecture of what has lain behind this splendid stretch of intellectual self-expression; I only make my conjecture like the rest.
Even feudal and moss-grown England is not entirely ignorant of an occasional bath-tub in the home. But what gave me great joy was what followed. I discovered with delight that many people, glancing rapidly at my portrait with its prodigious legend, imagined that it was a commercial advertisement, and that I was a very self-advertising commercial traveller.
Nay, I would make other men believe that they had written it. They would hire bull-hided self-advertising Englishmen to bellow it abroad. Preachers would found a fresh conduct of life upon it, swearing that it was new and that they had lifted the fear of death from all mankind. Every Orientalist in Europe would patronize it discursively with Sanskrit and Pali texts.
He knew men in the Service who would call him a fool for going out on this present quest; and he knew others whose jealousy would say it was all done for self-advertising; and he knew also that he might be dismissed for going out beyond the letter in order to fulfil the spirit of the law; but preceding the horror of the precipice trail, was that other memory of the dead boy lying at the foot of the Rim Rocks beside the writhing mass of mutilated sheep.
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