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One mere boy in his company was wont to enter a fray with a leg perched flippantly about the horn of his saddle, a cigarette hanging from his lips, which emitted smoke and original slogans of clever invention. Buckley would have given a year's pay to attain that devil-may-care method. Once the debonair youth said to him: "Buck, you go into a scrap like it was a funeral.
The Delafield Daily Dispatch carried at its masthead every afternoon one or more of such slogans as these: "Be a Delafield Booster," "Boost for more Industries," "Put Delafield on the Map," "Double Delafield in Half a Decade," "Delafield, the Darling of Destiny," "Watch Delafield Grow, but Don't Stop Boosting to Rubber."
"Cooperation" and "Down with Monopoly" were two of the slogans most commonly used by the Grange between 1870 and 1875 and were in large part responsible for its great expansion. Widely circulated reprints of articles exposing graft and corruption made excellent fuel for the flames of agitation. How much of the farmers' bitterness against the railroads was justified it is difficult to determine.
The chief aim of the discontented was "protection from the intolerable wrongs now inflicted onus by the railroads." "Railroad steals," "railroad pirates," "Wall Street stock-jobbers," and like phrases supplied the favorite slogans of the spirited rural campaigns.
Dad was the sort of man who'd take his belt off to a child of his who questioned such school taught slogans as What was good enough for Daddy is good enough for me. "They were all fracas fans, of course. As far back as I can remember the picture is there of them gathered around the Telly, screaming excitement." Joe Mauser sneered, uncharacteristically.
Though the word "coalition" was not used during the first weeks of the revolution, one had constantly in mind the idea of "bringing together all the vital forces of the country." In this last expression I quote one of the first and most emphasized slogans of the revolution.
"Hard cider," "coon skins," and "log cabins" became the slogans of the campaign, because once in his life General Harrison had lived in a cabin and "drunk the beverage of the common people." Van Buren could not meet such cries. His canvass became a defense, and his followers half acknowledged their defeat when it was seen that the West rallied to Harrison.
When he could not find these conditions in the real world, he went passionately into the wilderness, and founded Utopian communities far from foreign contacts. His slogans reveal his prejudice. He is for Self-Government, Self-Determination, Independence. Not one of these ideas carries with it any notion of consent or community beyond the frontiers of the self-governing groups.
But with all this, he had a very considerable flair, not only in the matter of words, but in ideas. Though the phrase was not used in his time, he was a pastmaster in the art of making "slogans." This, of the watch-dogs in the case of the Press, was one of his best. It exactly fitted the views which I was gradually developing in regard to the journalist's functions.
We will never abandon our struggle for a just and a decent society here at home. That's the heart of America and it's the source of our ability to inspire other people to defend their own rights abroad. Our material resources, great as they are, are limited. Our problems are too complex for simple slogans or for quick solutions. We cannot solve them without effort and sacrifice.
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