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The opening of barnesandnoble.com sparked a fierce price war in a low-margin business. It now competes directly with the main on-line bookstore Amazon.com. Because of this competition, Amazon.com came to be known as "Amazon.toast". Jeff Bezos, CEO of Amazon.com, doesn't fear the competition though.
It has exclusive partnerships with more than 12,000 websites through its Affiliate Network, including CNN Interactive, Lycos, and ZDNet. On May 27, 1998, barnesandnoble.com launched a significantly enhanced version of its e-commerce website.
The new site features Express Lane one-click ordering, a new design and navigation, improved book search capabilities and expanded product offerings including an on-line software superstore. We're also extremely excited to have Intel, a leader in the technology products category, open its SoftwareForPCs.com site at barnesandnoble.com."
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