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Whether he ought to or not, it is very certain that this is what all who write much or speak much necessarily must and will do. Think of the clergyman who preaches fifty or a hundred or more sermons every year for fifty years! Think of the stump speaker who shouts before a hundred audiences during the same political campaign, always using the same arguments, illustrations, and catchwords!
It was a vast weltering world, and at last I had a sort of leadership against the Gang you know it was called the Gang a sort of compromise of scoundrelly projects and base ambitions and vast public emotional stupidities and catchwords the Gang that kept the world noisy and blind year by year, and all the while that it was drifting, drifting towards infinite disaster.
Man is a creature who lives not upon bread alone, but principally by catchwords; and the little rift between the sexes is astonishingly widened by simply teaching one set of catchwords to the girls and another to the boys.
A man in public life who told them that their "noble national theory" was ambiguous and distracting, and that many of their popular catchwords were false and exercised a mischievous influence on public affairs, would do so at his own personal risk and cost.
With one or other of these missiles, all delivered with a very tolerable aim, he is pretty sure to hit you. These catchwords stick in the mind. People are not in general influenced by long books or discourses, but by odd fragments of observation which they overhear, sentences or head-lines which they read while turning over a book at random or while waiting for dinner to be announced.
For we who are tax-payers as well as immortal souls must live by politic evasions and formulae and catchwords that fret away our lives as moths waste a garment; we fall insensibly to common-sense as to a drug; and it dulls and kills whatever in us is rebellious and fine and unreasonable; and so you will find no man of my years with whom living is not a mechanism which gnaws away time unprompted.
It is now clear that the conception of popular culture is not, after all, represented by any of the five-and-twenty idealizing catchwords with which we are wont to console ourselves in our elegiac orations, but that by it is meant a clearly defined political procedure.
The Secretary of State realized that in a democracy statesmen cannot overlook the necessity of condensing their policies into popular catchwords or slogans. Today such phrases represent in large measure the power referred to in the old saying: "Let me make the songs of a nation, and I care not who makes its laws."
This concession was attacked by many as connoting a departure from principle, but the deviation was more apparent than real, for under all the wrappings of idealistic catchwords lay the primeval doctrine of force. The only substantial difference between the old system and the new was to be found in the wielders of the force and the ends to which they intended to apply it.
Thinking along the surface of things, and in particular repeating catchwords and platitudes and trite maxims on the subject of sincerity, is apt to make us believe that we possess the quality we talk about, and as it is impossible to have anything to do with the education of children without treating of sincerity and truthfulness, it is comparatively easy to slip into the happy assumption that one is truthful, because one would not deliberately be otherwise.
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