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He it was, I know, that carried some of Johnson's hasty talk to Wolf Larsen. Johnson, it seems, bought a suit of oilskins from the slop-chest and found them to be of greatly inferior quality. Nor was he slow in advertising the fact.
She was too much an American not to believe in publicity. All advertising was good. If it was good for breakfast foods, it was good for prime donna, especially for a prima donna who would never be any younger and who had just announced her intention of marrying a fourth time.
He would write for some unstamped journal of the populace, out of the pale of the law, for pence, when he could have got pounds from journals of high repute. He was very fond of scribbling off penny ballads, and then standing in the street to hear them sung. He actually once made himself the poet of an advertising tailor, and enjoyed it excessively.
In the majority of cases, the Journal has been credited, and in this way much free advertising has been secured. At the time of the elections, we sent a copy of Mrs. Fredrikke Palmer's drawing called "Waiting for the Returns" with a little sketch of the artist to a number of first class dailies. A number of these papers used it, giving full credit to the Woman's Journal.
"And you have just spent nearly all you had on my dress. And you do so want things yourself, Dolly. What shall you do?" "Begin to take in the daily papers and peruse the advertising column," she answered, courageously. "Never mind, it will all come right before long, and we can keep up our spirits until then."
They arrived in the city penniless, having been robbed en route of their one slender purse. As they stood in the railway station, utterly bewildered, they were accosted by a young man who presented the advertising card of a boarding-house and offered to take them there.
But later on he quieted down and said that perhaps with a certain part of his trade it would work the other way. Uncle Ferdinand has grown to be much interested in what is called here "advertising," a thing that he says all kings ought to study and he decided, after he had got over his first indignation, that Cousin Willie being in Sing-Sing would be a very good advertisement for him.
All right; I'll keep my part of the bargain." He did. But the next day he was nonplussed to see that the moustache had disappeared from the lip of his youthful advertising manager. "Couldn't quite stand it, Mr. Scribner," was the explanation. "Besides, you didn't say I should keep it: you merely said to raise it." But the increase did not follow the moustache. To Bok's great relief, it stuck!
During a period of general business prosperity he set up The Orb Bank and The Sceptre Trust, simply, it seems for advertising purposes. They were mere names. He was totally unable to organise anything, to promote any sort of enterprise if it were only for the purpose of juggling with the shares.
Proceeding thus, patiently, diligently, candidly, we may hope to form a system as far inferior in pretension to that which we have been examining and as far superior to it in real utility as the prescriptions of a great physician, varying with every stage of every malady and with the constitution of every patient, to the pill of the advertising quack which is to cure all human beings, in all climates, of all diseases.
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