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Randolph assumed that teams of BDD&O members had been at work during the commercial, creating the miracle. From the baby up and down they shone, and their faces shone with an inner light When Randolph shut off the TV that night, he was chewing his lip violently. Must have been more than double that fifty thousand dollars, he thought. He reminded himself to phone BDD&O first thing in the morning.
You'd think of Witch products quite a bit, after watching that one. He reminded himself to check the viewer reaction that would be available fairly early next day, as he switched off the TV. It was almost noon next day before Randolph reminded himself of the call he'd planned to make to BDD&O. He got Oswald on the wire almost immediately. "Randolph, here," he said.
They carried the story side by side with the withdrawal of the Witch program from the network, both by network and by International Witch Corporation order. The carried the statement of FCC officials that an investigation would be made. They carried the statement by Randolph that he would sue BDD&O. They carried the statement by Oswald that he would sue Witch Products.
Each witch, of course, displayed her particular product from the Witch line detergent, soap, shampoo, cleanser, cleaning fluid.... "Witch soap or detergent.... "Witch cleanser upsurgent.... "Which Witch do you need? You should have them all...." This was fairly average as commercials go, thought Randolph. The big BDD&O radical innovation would be next. It was.
If any more hoaxes are perpetrated, I plan to switch agencies, switch programs, and call for an FCC investigation of BDD&O to clear the Witch name, which never has and never would condone any hoax of any sort, much less one of the magnitude of whatever occurred, which I profess I do not understand, but which I expect the FCC can trace to its source.
It was almost noon next day before Randolph reminded himself of the call he'd planned to make to BDD&O. He got Oswald on the wire almost immediately. "Randolph, here," he said. "I called about that new commercial. It seems a little drastic to claim peace on earth for the Witch products. What are you planning for tonight?" "More of the same!" Oswald's voice was jubilant.
Still.... There was a nagging worry that this thing was going too far. It's O.K. to claim the moon, he thought, chewing his lip, but isn't it a little risky to claim peace on earth for the Witch products? He made a mental note to call BDD&O the next morning. The audience reaction would make itself felt by then, and he could decide....
So you will have to find another explanation for your twos and twos, which I admit are a rather spectacular run of coincidence, though not beyond the bounds of credibility. "Myself, I suspect BDD&O with perpetrating some sort of hoax in the first instance.
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