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"But in a wof," said my friend, instantly adopting it, "my author insinuates that the fashion of payment tempts you to verbosity, while in an ad the conditions oblige you to the greatest possible succinctness. In one case you are paid by the word; in the other you pay by the word. That is where the adsmith stands upon higher moral ground than the wofsmith."

But Winocewus had to be tooked such care wof for fear of bweaking his horn an' Berta was such a little fing, vat vat " "That you wouldn't let her play with Rhinoceros. And you think it wasn't quite fair, or quite kind, and now you're sorry?" Hammy sniffed dolorously, and two large tears splashed down. "I'm sowwy.

Winocewus, an' Lion, an' Tawantula, an' Tsetse, an' Black Bee just like a weal Bee, only not so sharp at ve end.... Don't you wemember, Mister Colonel?" "Of course I remember. The toy beasts I brought down from Rhodesia and gave to a little boy." "I was the boy. And you saided I was to let Berta have her share wof dem. And I did let her play wif all ve ovvers.

"But in a wof," said my friend, instantly adopting it, "my author insinuates that the fashion of payment tempts you to verbosity, while in an ad the conditions oblige you to the greatest possible succinctness. In one case you are paid by the word; in the other you pay by the word. That is where the adsmith stands upon higher moral ground than the wofsmith."

"Perhaps it is a branch of fiction." "No; they claim that it is pure fact. My author discourages the slightest admixture of fable. The truth, clearly and simply expressed, is the best in an ad. "It is best in a wof, too. I am always saying that." "Wof?" "Well, work of fiction. It's another new word, like lunch or ad."

"Perhaps it is a branch of fiction." "No; they claim that it is pure fact. My author discourages the slightest admixture of fable. The truth, clearly and simply expressed, is the best in an ad. "It is best in a wof, too. I am always saying that." "Wof?" "Well, work of fiction. It's another new word, like lunch or ad."