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A friend to whom I had confided this information said that between swilling down buttermilk a hundred years and being dead, he preferred the latter. There was a decided improvement in my case in some respects, but I began to acquire new and different symptoms, mainly from reading medicine advertisements.
The lottery to assist in rebuilding Faneuil Hall was to secure one-tenth of the value of tickets. Harvard College hoped to have twelve and a half per cent. The glowing advertisements of "Rich Wheels," "Real & Truly Fortunate Offices," "Lucky Numbers," "Full Drawings," appealed to every class; the poorest could buy a quarter of a ticket as a speculation.
Every one has noticed those enormous advertisements reflected from the clouds, so large that they may be seen by the populations of whole cities or even of entire countries. This, too, is one of Mr. Fritz Napoleon Smith's ideas, and in the Earth Chronicle building a thousand projectors are constantly engaged in displaying upon the clouds these mammoth advertisements. When Mr.
Several years ago, the attention of the publishers of American newspapers was called to the convenient form of certain daily journals in South Germany, which were made up in small pages, the number of which varied from day to day, according to the pressure of news or of advertisements.
"Progress!" cried Florio, with indescribable gesture. "Italy and progress! Yet," he proceeded, with a change of voice, "where would Italy be, but for advertisements? Italy lives by advertisements. She is the best advertised country in the world! Suppose the writers and painters ceased to advertise Italy; suppose it were no more talked about; suppose foreigners ceased to come!
From whatever standpoint you approach the subject, it is the advertisements that are becoming the most important factor in publishing. Indeed, some students in Yale University carried this out to its logical conclusion last autumn by launching a college daily supported wholly by the revenues from advertisements. They put a free copy every morning on the door-mat before each student's room.
The two or three daily papers printed in Chinese, and filled with advertisements, were for the Chinese; the bazaars, crammed with strange Eastern things, were meant to attract women of the Orient, little flitting creatures in embroidered silk jackets and long, tight trousers, who passed and gazed, with dark eyes aslant; let European women come, or stay away, as they pleased, there were plenty of Chinese husbands whose purses were full enough to keep the merchants of Chinatown contented.
Some people would have waited until their advertisements were answered, or until parties came forward and volunteered information. That is not Tobias Gregson's way of going to work. You remember the hat beside the dead man?" "Yes," said Holmes; "by John Underwood and Sons, 129, Camberwell Road." Gregson looked quite crest-fallen. "I had no idea that you noticed that," he said.
"Well," said my friend, "he attacks foolish and ineffective display." "It is all foolish and ineffective. It is like a crowd of people trying to make themselves heard by shouting each at the top of his voice. A paper full of display advertisements is an image of our whole congested and delirious state of competition; but even in competitive conditions it is unnecessary, and it is futile.
Fully one-half of this limited space is usually occupied with advertisements and official announcements, while even the few remaining columns are often deplorably misused.
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