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Suppose he has three appointments; the first, let us say, is some mere trifle of erecting a tower twenty storeys high and exhibiting a sky-sign on the top of it; the second is a business discussion about the possibility of printing advertisements of soft drinks on the table-napkins at a restaurant; the third is attending a conference to decide how the populace can be prevented from using chewing-gum and the manufacturers can still manage to sell it.
His eyes followed the glittering arc of lights which fringed the Thames Embankment, were caught by the flaring sky-sign on the other side of the river. He felt his heart beating with unaccustomed vigor. Was this, then, the secret of Morrison's terror? He wondered no longer at his collapse. The terror was upon him, too. He felt his forehead, and his hand, when he drew it away, was wet.
A grassy old embankment to protect low-lying fields is Nature, and so is all the mass of apparatus about a water-mill; a new embankment to store an urban water supply, though it may be one mass of splendid weeds, is artificial, and ugly. A wooden windmill is Nature and beautiful, a sky-sign atrocious. Mountains have become Nature and beautiful within the last hundred years volcanoes even.
One looked up in a sort of despair at the sky, not for a sky-sign but in a sense for a sign, for some sentence of significance and judgment; by the instinct that makes any man in such a scene seek for the only thing that has not been made by men.
They have pulled down your signal on the high rocks and are using the poles for the ladders. This was serious news. A combined attack might indeed be dangerous, though it had the excellent feature that if it failed the Dyaks would certainly leave the island. But his sky-sign destroyed! That was bad. Had a vessel chanced to pass, the swinging letters would surely have attracted attention.
On the Thames a sky-sign or two remained. The blue, opalescent glare from the Gaiety dome still shone. The curving lights which spanned the bridges and fringed the Embankment still glittered. The air, even here, high up as they were on the seventh story of the building, seemed heavy and lifeless. "There is a storm coming," she said. "I have felt it for days."
He will be content merely to glance at the sky-sign as he goes by in a trolley-car or an automobile; he will then settle down to the discussion with his partner about the table-napkins, each speaker indulging in long monologues in turn; a peculiarity of much American conversation.
Advertising had clothed her, Advertising had fed her, schooled, roofed, and sheltered her. In a sense she was the crowning advertisement of her father's career, and her innocent perfection taunted him just as much as the bright sky-sign he knew was flashing the words CHAPMAN PRUNES above the teeming pavements of Times Square.
He had one shock of sentiment, when he turned that wonderful corner of Fleet Street and saw St. Paul's sitting in the sky. "Ah," he said, after a long pause, "that sort of thing was built under the Stuarts!" Then with a sour grin he asked himself what was the corresponding monument of the Brunswicks and the Protestant Constitution. After some warning, he selected a sky-sign of some pill.
Why do they only write poetry about the country? I could turn every lyric cry into Cockney. "'My heart leaps up when I behold A sky-sign in the sky, "as I observed in a volume which is too little read, founded on the older English poets. You never saw my 'Golden Treasury Regilded; or, The Classics Made Cockney' it contained some fine lines. "'O Wild West End, thou breath of London's being,
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