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The actual work was done by his chief adviser Norbert, whom he had almost forced to become Archbishop of Magdeburg. He acted in conjunction with Albert the Bear, a descendant in the female line of the Billung dukes and Margrave of the Northmark, who himself founded bishoprics among his immediate neighbours the Wiltzes.
In alliance with Waldemar II of Denmark he repeated with greater completeness the work of founding bishoprics, establishing houses of Premonstratensians, whose missionary activity was now shared by the Cistercians, building towns and introducing colonists, until the whole country between the Northmark and the Baltic was included in his Saxon duchy.
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