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As the datum point of determining prices is at the wholesaler, the accretion by the charges for distribution from that point forward to the consumer's door will not affect the farmer, but will affect the consumer. When competition decreases through shortage the consumer pays the added profits of these trades.
The honorific element and the element of brute efficiency are not held apart in the consumer's appreciation of commodities, and the two together go to make up the unanalyzed aggregate serviceability of the goods. Under the resulting standard of serviceability, no article will pass muster on the strength of material sufficiency alone.
No one challenges the right of the farmer to a larger share of the consumer's pay for his product, no one disputes that we can not live without the farmer. He is justified in rebelling against the transportation cost.
The facts needed for fixing the hosiery duty the women should have furnished, for they buy the stockings. If the Uneasy American Woman were really fulfilling her economic functions to-day, she would never allow a short pound of butter, a yard of adulterated woolen goods, to come into her home. She would never buy a ready-made garment which did not bear the label of the Consumer's League.
The candy was evidently of a porous texture, so that the juice of the fruit would reach the consumer's pursed lips charmingly modified by its passage along the length of the sweet. One needed but to approximate a vacuum at the upper end of the candy, and the mighty and mysterious laws of atmospheric pressure completed the benign process.
It is not, my friends, a question whether a handful of farmers like yourselves go to the workhouse or not. It is a consumer's question. Do you produce the maximum of corn to the consumer?
In January 1953, the consumer's dollar was worth only 52 cents in terms of the food, clothing, shelter and other items it would buy compared to 1939. Today, the inflationary spiral which had raised the cost of living by 36 percent between 1946 and 1952 has all but ceased and the value of the dollar virtually stabilized.
It frequently happens that an element of the standard of living which set out with being primarily wasteful, ends with becoming, in the apprehension of the consumer, a necessary of life; and it may in this way become as indispensable as any other item of the consumer's habitual expenditure.
When we do that you will find it is the best investment we ever made because we will get these diseases in their infancy and we will find a cure in a great many instances that we can never find by overcrowding our hospitals when they are grown. Now when we act to advance the consumer's cause I think we help every American.
But from the consumer's point of view, a curtain-rod is a pleasant thing. He has the satisfaction of feeling that, having once bought it, he has bought it for the rest of his life. He may change his house and with it his Fixtures, but there is no loss on the brass part of the transaction, however much there may be on the bricks and mortar.
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