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He's a regular graduate physician who puts in half his time as our Medical Adviser. We can clear up three thousand letters a day, here." "I can readily see that my father couldn't attend to them personally," said Hal, smiling. "And it's just as good this way. Certina is what the prospects want and need. It makes no difference who prescribes it.

Have you decided to come into the business, Mr. Surtaine?" "Do you think I'd make a valuable employee, Miss Milly?" he bantered. But to Milly Neal the subject of the Certina factory admitted of no jocularity. She took him under advisement with a grave and quaint dubiety. "Have you ever worked?" "Oh, yes; I'm not wholly a loafer." "For a living, I mean." "Unfortunately I've never had to."

"Certina?" he queried, uncertain at first whether she was joking. "How could you get Certina here?" "Why not? They keep it at all these places. There's quite a bar-trade in it." "Is that so?" said Hal, with a vague feeling of disturbance of ideas. "Which job do you like best: the Certina or the newspaper, Miss Neal?" "My other boss calls me Milly," she suggested. "Very well, Milly, then."

"Why?" "Is that question asked in good faith?" "It is." "Then you haven't seen the letter written by the superintendent of our Sunday School to the Certina Company." "What kind of a letter?" "A testimonial letter for which your two thousand dollars is payment, I suppose." "Two thousand for a church testimonial!" Dr. Surtaine chuckled at his caller's innocence.

But the proprietary trade throws in a few drugs to brace up the system, allay symptoms, and push along the good work. There you have Certina." Hal shook his head in dogged misery. "It can't cure. You admit it can't cure. And it may kill, in the very cases where it promises to cure. How could you take money made that way?" A flash of cynicism hardened the handsome old face.

"Why, I wouldn't pay that for a United States Senator. Besides," he added virtuously, "Certina doesn't buy its testimonials." "Then it's an unfortunate coincidence that your check should have come right on top of Mr. Smithson's very ill-advised letter." By a regular follow-up mechanism devised by himself, every donation by Dr.

Do you know how many bottles must be sold to any one patron before the profits begin to come in? Six! Count them, six." "Nonsense! It can't cost so much to make as " "Make? Of course it don't. But what does it cost to advertise? You think I'm a little drink-taken, but I ain't. I'm giving you the straight figures. It costs just the return on six bottles to get Certina into Mr.

Surtaine could not discuss Certina with Hal: there were too many wounds still open between them. But with Esmé he could, and often did. Her attitude struck him as nicely philosophic and impersonal, if a bit disdainful. And in these days he had to talk to some one, for he was swollen with a great and glorious purpose.

I've always refused to have any business dealings with 'em, and this is their way of revenge." "But I didn't know you advertised Certina in the local papers." "We don't. Proprietaries don't usually advertise in their own towns. We're so well known at home that we don't have to.

It never occurred to him that the heir of the Certina millions was not in the Certina secrets: that he did not wholly understand the nature of his father's trade, and view it with the same jovial cynicism that inspired the old quack. "Who's to match him?" he challenged argumentatively. "I tell you, they all go to school to him.