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He advised Kalteyer to borrow a lot of money at the banks and sling himself. Kalteyer breathed hard. Gilfoyle was assailed by an epilepsy of inspirations. In place of "Kalteyer's Peerless Gum," he proposed the enthralling title, "Breathasweeta." Others had mixed pepsin in their edible rubber goods of various flavors. Gilfoyle proposed perfume! Kalteyer was astounded at the boy's genius.

The bank's shut down on his loans, and he was caught with a mountain of bills on his hands. And the Breathasweeta Chewing Gum stopped selling. People didn't seem to take to the perfume idea." "I just hate people!" Kedzie growled, pacing the floor. Gilfoyle went on, bitterly: "Remember how they all said I was such a genius for thinking up the name 'Breathasweeta, and the perfumery idea?

He praised him till Kedzie began to think him worth cultivation, especially as he proposed to flood the country with portraits of Kedzie as the Breathasweeta Girl. The muse of advertising swooped down and whispered to Gilfoyle the delicious lines to be printed under Kedzie's smile. Kiss me again. Who are you? You use Breathasweeta. You must be all right. Kalteyer was swept off his feet.

In coursh conv'sation I mention Breathasweeta Shewing Gum see? he says he knew that gum and he'd sheen the advershments, bes' ol' ad-vershments ever sheen, thass what Mr. Beshler said and I'm not lyin' to you, Anita. No, sir. "Whereupon whereupon I modesly remark, 'Of course they're clever nashurally they're clever, because they were written by l'i'l Mr.

"Yes, I went and married a dirty little rat name's Gilfoyle he thinks my real name's Anita Adair. I got it out of a movie, first day I ran off from you folks. I had an awful time, momma like to starved would have, only for clerkin' in a candy-store. Then I got work posln' for commercial photographers. Did you see the Breathasweeta Chewin' Gum Girl? No? That was me.

The Breathasweeta came into such demand that Kalteyer was temporarily bankrupted by prosperity. He had to borrow so much money to float his wares that he had none for Kedzie's entertainment. Mr. Kiam took her up as a valuable model for advertising purposes. He aroused in Kedzie an inordinate appetite for pictures of herself.

ME! He says, 'You really wrote 'em? and I say, 'I roally wretem! And Mr. Keshler says, 'Well, I'll be g'dam'. Then he says, 'Who coined that name Breathasweeta? And I says, 'I did! and he says, 'Well, I'll be g'dam'! "Anyway, to make long shory stort, Mr. Nestor he says, 'What you doin' now?

And how they liked my catch-phrase?" Kedzie nodded. Gilfoyle grew sarcastic: "Well, a man's a genius if he succeeds, and a fool if he doesn't. I'm just as sure as ever that there's a fortune in Breathasweeta. But when Kalteyer's bankers got cold feet I lost my halo. He and Kiam have been roasting the life out of me. They blame me!