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Men don't fully understand them, for that matter; women certainly do not." "I am aware of all that," said the President. "What is your plan to remedy it?" "Have a department in my magazine, and explain your ideas," suggested Bok. "Haven't time for another thing. You know that," snapped back the President. "Wish I had." "Not to write it, perhaps, yourself," returned Bok.
Bok, however, persuaded the colonel not to spend more physical effort than he was already doing on the articles; for, in addition, he was notating answers on the numerous letters received, and those Bok answered "on behalf of the author." For a year, the department continued.
Bok was employing the best artists of the day: Edwin A. Abbey, Howard Pyle, Charles Dana Gibson, W. L. Taylor, Albert Lynch, Will H. Low, W. T. Smedley, Irving R. Wiles, and others.
"We had great hopes for it, but somehow or other the public has not responded to it." "Are you sure you are telling the public about it in the right way?" ventured Bok. The Scribner advertising had by this time attracted the attention of the publishing world, and this publisher was entirely ready to listen to a suggestion from his youthful caller. "I wish we published it," said Bok.
Curtis finance his proposition in sums that made the publishing world of that day gasp with sceptical astonishment was a wonderful opportunity, of which the editor took full advantage so as to learn the intricacies of a world which up to that time he had known only in a limited way. What attracted Bok immensely to Mr. Curtis's methods was their perfect simplicity and directness.
Bok was beginning to realize the vision which had lured him from New York: that of putting into the field of American magazines a periodical that should become such a clearing-house as virtually to make it an institution.
This was Florence Nightingale, the Crimean nurse. Bok was desirous of securing her own story of her experiences, but on every hand he found an unwillingness even to take him to her house. "No use," said everybody. "She won't see any one. Hates publicity and all that sort of thing, and shuns the public."
Bok decided to test it out; he called together twenty of his neighbors, put the suggestion before them and asked for two thousand dollars as a start, so that a paid secretary might be engaged, since the men themselves were too busy to attend to the details of the work. The amount was immediately subscribed, and in 1913 The Merion Civic Association applied for a charter and began its existence.
The editor realized, as the Doubleday Company could take up the magazine at once, the unfairness of holding indefinitely the field against them by the publication of a mere copyright periodical. Bok now turned to The Ladies' Home Journal as his medium for making the small-house architecture of America better.
On the theory that with the realization of a vital need there is always the person to meet it, Bok consulted the authorities of the Babies' Hospital of New York, and found Doctor Emmet Holt's house physician, Doctor Emelyn L. Coolidge. To the authorities in the world of babies, Bok's discovery was, of course, a known and serious fact.
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