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But even in that case, the local news, and, above all, the local advertising, would still remain as the basis of a great, lucrative, honorable, and very attractive business.
If a man wants to be famous, he had much better try the advertising doctor than the terrible editor, whose waste-basket is a maw which is as insatiable as the temporary stomach of Jack the Giant-killer. "You must not talk so," said Number Five.
But the government chose to send out circulars on its old lists, on which the names of the new companies do not appear, instead of advertising for tenders, and giving all a chance, and the government has been stung that's all." The opposition members were pounding their desks as Jimmy sat down. The government side was silent.
Whether the major did marry the lady or whether he did not, his allowance was to be continued to him, the archdeacon being perfectly willing to trust himself in the matter to the pledge which he had received from Miss Crawley. All that he had required from his son was simply this, that he should pull down the bills advertising the sale of his effects. Was any desire more rational?
When the breakfast food trust was formed, one of the chief reasons for the combination was that the rival companies thus hoped to save the cost of advertising that had hitherto been required when they sold their food-stuffs in competition with each other.
The camel, restless under the load, groans and occasionally shows his teeth; but the man paces indifferently to and fro, holding the driving-strap, and all the time advertising his fruits fresh from the orchards of the Kedron grapes, dates, figs, apples, and pomegranates. At the corner where the lane opens out into the court, some women sit with their backs against the gray stones of the wall.
Pratt's office is only a few minutes away. Can you drop in there, making some excuse, and while there, mention, more or less casually, that Parrawhite, or information about him, is wanted; that you and a certain Halstead & Byner are advertising for him; that you've just seen Murgatroyd in respect of a communication which he wired to Halstead's this morning, and that most important of all a fortune of twenty thousand pounds is awaiting Parrawhite!
"So have our readers who pay us good money, Mr. Shearson." "What are their interests?" asked the advertising manager, staring. "To get the news straight. You've given me your theory of journalism; now let me give you mine. As I look at it, there's a contract of honor between a newspaper and its subscribers.
It has other sources of income: its brokerages first; for it buys, sells, and executes, as the prospectus says, all orders for stocks, bonds, or other securities, for the best interests of the client. And it has plenty of business. To the opulent brokerages, must be added advertising and puffing, another mine.
But it's what you pick up on the side, by your own efforts and out of your own experience, that lifts you out of the scrub class. Now I don't think you're an ideal advertising man by any means, McChesney. You're shy on training and experience, and you've just begun to acquire that golden quality known as balance.
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