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A member of the General Committee is Chairman. The success of the Demonstration rests largely upon the thoroughness with which this Committee does its work. It should, therefore, be composed of all of the Publishers or Advertising Managers of local Newspapers, and the Advertising Managers of Department Stores and other large business houses.
I venture to suggest, also, to all advertising agencies that they would perhaps render a very substantial and timely service to the country if they would give it widespread repetition. And I hope that clergymen will not think the theme of it an unworthy or inappropriate subject of comment and homily from their pulpits. The supreme test of the nation has come.
The moment a fellow came in, and handed me his card, and said he had proofs of two kinds of articles in his pocket, one praising me, one damning me, I told him to go and see my advertising agent, and if he wouldn't do that, then to go to hell. That's the way you've got to talk in the City," he added, as if in apologetic explanation. Louisa looked impassively at her brother.
"After being held in Seattle, convicted without a trial, except such as was given us by the press carrying the advertising of the boss and dependent on him for support, on November 10th forty-one of us were brought to Everett. A few days later thirty more were brought here. "We found the jail conditions barbarous.
"It is Will alone that matters," and for the weak of purpose there is nothing but ridicule and six feet of such waste earth as nature carelessly can spare from her rude store of graves. Against the mountain landscape, Brand holds up his motto "All or Nothing," persistently, almost tiresomely, like a modern advertising agent affronting the scenery with his panacea.
And this is the explanation of the condition that confronts most publications to-day. By throwing the preponderating weight of commercialism into the scales of production, advertising is at the present moment by far the greatest menace to the disinterested practice of a profession upon which the diffusion of intelligence most largely depends.
The brilliant success of this scheme was admirably illustrated by the results of the recent efforts of the Brooklyn Hospital Dispensary, which, by replacing the placards of advertising quacks in public comfort and toilet rooms, and running a health exhibit on Coney Island, attracted to a clinic where modern diagnosis and treatment were to be had an astonishing number of young people who would have fallen victims to quacks.
In the States I both made and lost money. I invented a new method of nickel-plating, but it did me no good, and then I gave up that line altogether. Since I've been back in England two years about I've mostly gone in for canvassing, advertising agencies, and that kind of thing. I make an honest living, and that's about all.
And if he resorted to hyperbole at times in his advertisements, it was always his boast that no one ever went away from his Museum, without having received the worth of his money. It used to amuse Mr. Barnum later in life, to relate some of the unique advertising dodges which his inventive genius devised.
It was useless to think of advertising. He was convinced that she would never answer an advertisement. The only way to find her was to employ a detective to track her down. He clenched his hands in impotent revolt.
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